The logo consists of two letters, "T" and "U". T stands for TANK, technology and trend positioning, and U stands for the “user” (you) and “united”. TANK will combine hardcore strength with innovative technology to create a new travel trend and lifestyle, working with users to create a shared brand ecology and lead a trendy and fashionable lifestyle with an inclusive heart and an iron will.

The design of the logo perfectly interprets TANK's emotional expression of "toughness and tenderness", which demonstrates a leader's vision and aspiration, sense of responsibility and affection for the world. With the initial "T" in the name of "TANK" as the main part, the design of the car logo highlights the hard-core off-road style of TANK through a metallic strength and three-dimensional effect. The overall design of the logo is strong, with square-shaped design elements, angular cutting surface with a symmetrical square design, highlighting a strong sense of power. The logo is like a tank ready to launch, with a solid and powerful force to guard the brand users, giving people a sense of invincibility, but also the visual impact of toughness and tenderness.